ICO Review: DACC

DACC or Decentralized Accessible Content Chain is a platform for the digital content and media industry.

DACC aims to establish a public blockchain for the ownership and access management at the infrastructure level in the digital media industry. As a decentralized file system has unique identifiers for content, this enables content creators a method to securely store, manage, and give others access to their data and intellectual property.

With a token sale launching this weekend, DACC is looking to raise $6,079,608 of a $12,700,000 hard cap. As their platform stands a chance to make a pretty significant impact on the digital content world, here’s what we think about their whitepaper:

The Basics

The problem DACC aims to solve is at the core relations between the production of content versus access and value of it. Furthermore, they also intend to add a layer of privacy for viewers in enjoying content, as well as hope to help with problems in identifying data ownership and information asymmetry.

DACC states that it’s the world’s first decentralized IAM content chain, which will revolutionize the industry, solving issues of data ownership and access control. They also identify IAM as the critical issue to solve because:

1. Blockchain revolutionizes relations of production.
2. A key issue of relations of productions is ownership of means of production as well as access to the production wealth.

Furthermore, DACC also aims to protect users’ privacy by recording file access logs into the blockchain, which avoids content copy-and-redistribution through:

1. De-duplication of files in DACC File System. Whenever a DACC File System discovers files with the same content hash value but different root source, it sends alerts to all file owners, and it’s up to the owners whether to appeal for the content or IP being copied.
2. Whenever content consumers discover similar contents with different sources, they choose to report to DACC Admin.

Challenges In The Digital Media Industry

Personal Data Theft

As data becomes more intertwined with our day-to-day life, centralization of it can lead to problems like Facebook and Cambridge Analytica or the Equifax breach.

Network Data Abusement

Unclear permissions of different data networks can cause problems with leveraging data.

IP Piracy

A tough issue with digital content is how to detect and ensure the original source of any data or IP.

Monopolization of Monetization

Finally, the digital media industry has seen practices by platforms like Spotify and YouTube where the majority of advertising revenue goes to the company and not the creators.

DACC’s Infrastructure

DACC notes that it will be designed with the following core elements in mind, including:

1. A decentralized file system that contains the intrinsic identity and access management (IAM) and a scalable public blockchain used as a ledger for recording transactions.
2. Smart contract capabilities, including the ability to issue new tokens and to build any content-related decentralized application that requires strong IAM.
3. Developer tools with an abstracted token economy template for creative content and social network data.
4. A modular decentralized file system with strong IAM controls that can be called by other blockchain services.
5. Token Economy Template and GUI tools for creating content and social data.

Furthermore, DACC looks to use Unique Consensus Algorithms, which:

1. Identifies and delegates different accesses of creators, distributors, organizers, and consumers.
2. Use a consensus algorithm on a public chain to ensure the scalability and high volume transactions with low latency.
3. Tokens used for transaction fees and storage fees.

In regards to data access request, the only requirement is from a requestor’s public key as an identifier and the address of the requested content itself. Once the inputs are authenticated by the file system and authorized by the content owner via the permission map, an access response is generated, and the requested content is delivered to the requestor.

DACC also notes how their Proof of File Control work, which follows the rules that:

1. The data provided by a supplier is stored on the supplier’s node and not on another user’s node.
2. Suppliers cannot commit to storing more data than they are physically able to store.
3. No outsourcing of data storage is allowed.

DACC’s Proof of Storage Control will be represented by Proof of Storage, which requires:

1. Files to be divided into smaller chunks together with the permission map.
2. Storage providers to see those requests and accept storage request together with Token incentives.
3. The Token to be locked in an escrow account and be distributed to the store provider upon completion of storage with Proof of Storage over time.

The majority of DACC’s whitepaper deals with diving deep into their infrastructure and how this whole process works, which is great from a technical perspective. Overall, this is a project that’s well developed in regards to mapping everything out.

What We Think

DACC is a solid project with a lot of potential. As they hit every base on how content creators and users can enjoy the platform, this could be a first great use case for content ownership and proof on the blockchain. Be on the lookout for how this project develops, as it’s one you don’t want to miss out on.